CCI Research & Innovation Center

#BigOrangeGive a Big Orange Hit

Posted by Brandon Boatwright

Wednesday was a big day on campus. Vols from all across the country and around the world came together to donate more than $2 million as part of the Big Orange Give.

Every investment in the University of Tennessee, no matter the size, goes directly to helping improve the lives of our students and to enhancing the education they receive.

While donors graciously gave of their resources to support this cause, we monitored the social media chatter about #BigOrangeGive in the Adam Brown Social Media Command Center.

Over a 24-hour span, there were 1,237 tweets either using the hashtag or directly mentioning Big Orange Give. Vol fans shouldn’t be surprised to see a familiar face as the top influencer in the conversation. VFL and current Pittsburgh Steelers quarterback Josh Dobbs topped the list of individual accounts that had the most impact on the social media conversation.

While conversation about Big Orange Give was ongoing throughout the day, we found that 11 a.m. was the most popular time to post.

Big Orange Give is such an exciting day for Vols. We know the Volunteer Spirit extends well beyond Knoxville, but it’s always so amazing to see just how far and wide it goes. What’s even more incredible is the fact that VFLs are so dedicated to giving back to the university and providing opportunities to current and future students. Our very own center is a testament to that.

Naturally, it would make sense that there was quite a lot of positive conversation about the event yesterday. Of course, any day you raise a couple million dollars is a pretty good day.

Today we celebrate the success of Big Orange Give, and every day we celebrate what makes Rocky Top so special.