No, Gorilla Glue Does Not Belong On Your Body
Leave it to social media to provide entertainment, update us on breaking news, but also, show what not to do.
One of the latest stories from TikTok came last week, when Lousiana resident Tessica Brown posted on TikTok that she ran out of hair spray and resorted to using the solvent Gorilla Glue in her hair. After what she said was a month, Brown had to have the glue surgically removed from her scalp.
The ordeal went viral on social media and also prompted a response from the company itself:
There has been plenty of response on social media, but we wanted to know, has it been more positive? Or ridicule-ridden? Thankfully, we have the power of Salesforce’s Social Studio to analyze the chatter.
We used a simple keyword search of “Tessica” as well as “gorilla” and “glue” to get a sense for what the conversation has been like. Because the post was first made last week, we used a 14-day analysis, which found just north of 1.5 million social media posts using those keywords.
The overall sentiment is 52% positive, though it’s important to note the sentiment score does not consider slang and sarcasm.
A word cloud might be a better indicator. And though there are negative words like ‘dumb’ and ‘stupid,’ there are plenty of other words used, such as ‘appreciate,’ ‘love,’ and ‘hope’ that illustrate more positive sentiment.
The ordeal has also brought the hashtag #GorillaGlueGirl, also what many have referred to Brown as. And there have also been replicators, as well as cynics who learned the hard way, the power of the industrial-adhesive glue. Saturday Night Live also spoofed the incident last week.
We’ll continue to monitor this and other trends and viral stories from our perch on the fourth floor of the College of Communication and Information in the Adam Brown Social Media Command Center.